. However, if I’m thinking about the most ideal solution for the average small business owner that’s trying to serve a wider area, I’d have to say that TTL marketing was the most relevant these days. Information and translations of atl. Information and translations of atl in the most comprehensive dictionary definitions resource on the web. See more. In effect, we can achieve BTL type results using what were once considered ATL methods. These cookies are necessary for the website to function and cannot be switched off in our systems. There is no direct response element here, so it can’t be considered BTL or TTL. Note: We have 225 other definitions for ATL in our Acronym Attic. The strict TTL option would be if the image was used to promote ‘10% Off’ but was only added to to the page as a normal image so that anyone who ‘likes’ the page could see it (therefore it’s not nearly as targeted). This kind of marketing is mostly used for building brand awareness and goodwill. oooh girl, when i be at duh skatin rink, i be taken awf mah shoooz, mah earrangs, mah raaaangs, oooh i be taken awf ERRTHANG tuh buss a mooove. SUPER BOWL LIII : 5 PLAYERS TO KNOW ON THE New England Patriots ' AND RAMS. 2: Automated Teller Machine: A machine that dispenses physical currency and performs the role of a … Related to the above, catalogues work well as a BTL method – people have signed up to look at what you have on offer so the response rate is usually pretty good. Some Yankee: So I hear you're from Hotlanta. We truly appreciate your support. In-person demonstrations Arranging in-person demonstrations is one of my most favourite BTL methods for the promotion of products, particularly B2B. You’ll have first hand experience of this type of marketing – brand-building adverts that are run across the nation, designed to keep products in your mind at all times. However, if you treat it the same way as I mentioned in the intelligence-based telemarketing section above, door-to-door marketing can still be very profitable. Learn more. Free. urban definition: 1. of or in a city or town: 2. of or in a city or town: 3. of or in a city or town: . Looking for the definition of ATL? You can read more about this in my free 12,000 word guide on modern day telemarketing. For years, Atlanta’s slang words have been in movies and TV shows like Donald Glover’s “Atlanta,” and music videos like “Dat Way,” by the Migos. For example, BTL marketing can sometimes be the best solution for a small business serving a local catchment area. – Television advert– Newspaper/Magazine advert– Radio advert– Tube Underground advert– Outdoor billboard– Cinema advert– Premier football league sponsorship (okay, maybe not for most small businesses anyway, so we won’t count this one) I would like to say a quick note about the following option however as I think it differs slightly from the ‘traditional’ methods above. ‘Moral certitude of the type exhibited here both ATL and in the comments box leaves no room for shades of grey, personal experience, nuance of any kind, perspective, etc., etc.’ Thanks for reading, and please let me know if I can answer any questions you may have. Also, note that because the image contained a 10% offer, it could not be considered ATL as it has a direct response element attached to it – the only options are below-the-line or through-the-line. in the Definitions.net dictionary. 3) People, who care more about their selfish desires and arrogant views than about the country they live in. So now there are times when the lines seem blurry and the specific instance doesn’t fit the above criteria very well. Still confused? Here is a short guide on how you can start. Latest News; chip meaning urban dictionary. With the colorful expressions found in both hip-hop and the streets of New York, colorful language is inevitable. ATL definition: abbreviation for actual total loss. – Is it simply being added to a Facebook page so that people who like the page can all see it/share it/like it? The reason for this is that put simply; “TTL marketing can be defined as just another way of describing a well designed, integrated marketing campaign. So, in that respect, it’s probably not worth worrying too much about the terms if you already have a fully developed, multi-channel marketing plan in place that helps to increase your overall brand awareness while targeting individual segments/prospects with direct response efforts once you have them in your funnel. Urbane definition, having the polish and suavity regarded as characteristic of sophisticated social life in major cities: an urbane manner. Please look for them carefully. had itself, there i because the Test CBD meaning urban dictionary encouraged had, thought, gets it to a lower Price elsewhere in the Network. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary Define Atl.. Atl. All of the ATL promotional methods below are very similar in intent, they only differ in advertising medium (therefore there is little point in me writing different descriptions for each). Here is a bit more information on getting started with PPC. They give us the reach and the focus to implement marketing strategies that have a wide reach, yet narrow focus. As mentioned above, this kind of marketing would be used to build general brand and awareness of the business and/or it’s products over the long term as well as goodwill. They might offer free cereal samples along with vouchers that could be used in a local store. Very powerful and definitely worth looking into, this is one of my favourite BTL marketing ideas listed here.. It used to be that the following kinds of media would be considered ATL marketing activity: – Television– Radio– Newspaper/magazine ads. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate image within your search results please use this form to let us know, and we'll take care of it shortly. Note: We have 225 other definitions for ATL in our Acronym Attic. English. There is no thundering your way through a phone-book here – you’re contacting a list of pre-screened people you are sure you can help. We’ll discuss that in more detail now, using social media as an example. Clearly we are not talking about sponsoring a national football league or team – that would definitely be an ATL activity – although having your logo associated with a local sports team can do wonders to help your business target a particular demographic. You realise that social media offers a huge reach and hefty exposure – meaning it could be considered ATL – but that it can also be very highly targeted, so it could be BTL too. Therefore, it can be considered ‘through the line’. What can be better than arranging a private demo of your product with someone who has expressed their interest in what you offer? ATL/BTL/TTL marketing meaning in infographic form. Possible ATL meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. Depending on the type of campaign you launch, there will be different ways of measuring its success, as follows: Measuring an Above-the-Line marketing campaign. pronunciation, Atl. By - January 11, 2021. Find out it here! As you can see, this is a combination of both of the other forms – ATL in terms of it’s wide reach, BTL in terms of its targeted nature and conversion focus. And TTL campaigns would be an integrated mix of the two. An Example Of Below The Line Marketing Activity The same cereal company could also run a direct marketing campaign in a large city, targeting commuters on the way to work. This can also be done online with systems such as Go To Meeting and similar. BTL Marketing Definition ‘BTL Marketing’ stands for ‘Below The Line Marketing‘. However, I think that generally speaking, social media profiles can be considered ‘Above-the-Line’ because they are set up and published for all to see. Below is just a few of the vile so-called definitions endorsed by the site targeting conservative voters: Now, on Christmas Eve, Urban Dictionary puts Christians in the crosshairs. typical atl girl: den take dem awf deeeeen. This would be a strategy designed to target a specific group of people and to try and encourage quick purchases, or conversions. Log In Dictionary. Dooh ya thang, now walk it aaaaaaau. The numerical value of atl. Below-the-Line (BTL) Promotional Activities. If you don’t believe that, then you don’t know anything about Hip Hop. The word can also be used to express tame support of a person or a cause. Plus, as small business owners, we now have the tools and resources at our disposal to run truly effective TTL marketing campaigns, such as social media networks, sites such as YouTube as well as PPC platforms such as Adwords. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Thesaurus. © Below The Line Marketing - Think Different. If so, this can be an excellent advertising medium. dont hate. The Red Bull Mini is a great example of a BTL marketing campaign – free. Atlanta slang runs the culture. Nobody from the ATL ever actually uses this term. in Chaldean Numerology is: 8, The numerical value of atl. Possibly the stupidest term used to rep the best city in the world. Atl definition: Atlantic | Meaning, pronunciation, translations and examples. Grammar. definition, Atlantic. Dancing with sharp nods repeated," and Cam Newton made "the dab" his signature touchdown celebration move, sparking rapid spread throughout the country. Atlanta is a small city. However, the following points are probably worth bearing in mind when thinking about this in practice: – Keep it digital – printed advertising/TV slots and radio are very expensive, and difficult to measure– Digital methods such as PPC and social media allow national coverage, but in a very targeted way to suit small business needs and budgets– Digital methods are easy to track and measure, meaning less waste and more chance of success– All of your marketing messages should be consistent and clear at every stage (TTL campaigns work because they get the point across well all the way from brand building to conversion). 2) People, who physically assault other individuals, and damage both public and private property in the name of "peace" and "love". What this means in Atlanta: Outside the Perimeter, where Atlanta as you know it ceases to exist to be replaced by scary-sounding suburbs … This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). ATL medical abbreviation meaning with flashcards ICD-10 codes. Email marketing  This is hands-down the most effective BTL marketing method there is. Meaning of atl. Even blind mailings (to a specific geographic location relevant to your business) work, although it’s much better to send mail to people who have already opted in to hear from you. • ATL • ATLiens • Bando • Benjis • Birds • Bricks • Brokanese • Chicken • Dat Way • Finesse • First 48 ... Atlanta Slang Dictionary 7. However, if your offerings appeal to the general public you will find that a local shopping center provides an excellent opportunity to meet potential customers. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above. Face to Face Marketing will always be one of the best forms of direct marketing. ATL, BTL and TTL Marketing – Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing  – highly targeted direct marketing focused on conversionsTTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns. This kind of marketing delivers both a wide reach and a focus on conversions. Finally, I’d like to mention point of sale promotion. From the Atlanta International Airport's code " ATL ". ATL, BTL and TTL Marketing – Definitions And Examples, The Beginner’s Guide To ATL/BTL/TTL Marketing Planning, Business Directory Free Listing (Worldwide). Now that you are up to speed on the definitions, you may be wondering if the ‘Lines’ are becoming a little ‘blurry’ in the modern age – if so, I’d say that’s a valid point to hold. It’s much, much easier to sell to an existing customer than it is to a new one, so I like this method very much. It seems simple enough and it definitely works like that in practice, most of the time anyway. ATL meaning: abbreviation for actual total loss. Direct mail marketing We all hate Spam, although there is no question that direct mail marketing works well if it is executed properly. Similar to an exhibition, hiring a stand at your local mall or shopping center can place your product or service in front of prospective buyers. translation, English dictionary definition of Atl.. abbr. ATL; A:tLA; Atlai; atlal; atlan; Atlanna; atlanta; Atlanta bitch; Atlanta Bouquet; Atlanta Braves However, the content will apply as well to ‘Advertising’ as it does to ‘Marketing’. A similar example of this that you might have seen before is the Red Bull Mini (shown below). Meaning of atl.. What does atl. ; What does ATL mean? Again, this can be an excellent way of advertising your products to both new and existing customers. Atl. ?. The meaning of ATL is: atlanta. showing only Slang/Internet Slang definitions (show all 70 definitions). The term TTL is a relatively recent one, although to be honest I am unsure of exactly when this was first used. PPC/Social media ads PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. No problem, we’ll discuss these in more detail below. The Side effects were frightening. And, in modern times, social media is actually pretty difficult to define as either ATL, BTL or TTL (we will discuss that properly further down this post). ATLS: Abbreviation for: acute tumour lysis syndrome Advanced Trauma Life Support (Medspeak-UK) To porb is to mistype the word "porn" into a search engine, see that the word "porb" is listed on the Urban Dictionary, click on the link and read the definition… Looking for online definition of ATL or what ATL stands for? Someone can be a "stan" of a celebrity, or used as a verb, they can "stan" them. One such case in which it becomes difficult to classify whether a promotional activity should be termed ATL, BTL or TTL is when you use images within your social media campaigns. The blurring of the ‘Lines’ – the effect of social media on ATL/BTL/TTL marketing activities. More detailed definitions of ATL, BTL and TTL marketing Here is a description of the terms mentioned above – we’ll then go on to look at a few examples a bit further down this post. chip meaning urban dictionary. in Pythagorean Numerology is: 6. This is exciting, were out here in ATL for Super Bowl 53 playing against one of the greatest quarterbacks of all time, its exciting to be back in Georgia where I went to school. As a BTL campaign is much more targeted in nature, you will be able to measure the following types of events, for example: – Conversion rates – from your websites/blog/direct mail campaigns/discount offers, etc– Click through rates (CTR) – from digital ads– Open rates – emails/marketing automation campaigns– Website/blog/landing page visits– Followers and subscribers – on your blog, email lists and social media profiles, etc, Measuring a Through-the-Line marketing campaign. By July of 2015, the term was defined on Urban Dictionary as "Atlanta lingo for a level of confidence to your swag" and later "to give a sharp nod to your raised four [sic] arm. You are your products and services have the chance to directly engage with potential buyers and influencers – the rewards can be substantial. The headline figure is that it returns an average of $43 per $1 invested – a truly staggering ROI, if it’s done correctly. Atlantic Definition of atl in the Definitions.net dictionary. An Example Of A Through The Line Marketing ActivityIn this example, a pizza company could launch a nationwide Youtube campaign that would show different video ads to different users according to where the users lived, featuring a promotional code for a discount on purchases made at their local outlet. mean? Looking for online definition of ATL or what ATL stands for? Atl definition: Atlantic | Meaning, pronunciation, translations and examples In effect, marketing that was more broad in nature was separated from marketing that was more direct in nature. Also, very common to yell this at a trap concert in Atlanta, or any concert if you want others to know you're from Atlanta. I guess that they would all be relevant to small businesses, depending on the business, the type of product they have and the target audience they have in mind. Just make sure that you are allowed to drop leaflets through residences of your target area by law. I couldn’t do that justice in this post, although I have written a checklist guide here to help you get started. Learn more. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: Hopefully this post has given you a clear idea of the ATL/BTL/TTL marketing distinctions and also where it can become a bit ‘blurry’. TTL Marketing Definition ‘TTL Marketing’ stands for ‘Through The Line Marketing‘. Specifically, I’m thinking about ‘upsells’ and ‘downsells’ here – items that you can offer to people who are already making their way through a purchase with you. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. You will see these terms used with the word ‘Advertising’ too, although I’ll mostly be using ‘Marketing’ below. Only 400,000 people live within Atlanta city limits while 4 million people live in the suburbs. The genre gets its name from the Atlanta slang word "trap," which refers to a place in which drugs are sold illegally. As discussed above, there is no direct response element here, they are only deployed to increase brand awareness and goodwill. And the following kinds of marketing would be considered BTL marketing activity: – Door to door sales– Telemarketing– Direct mail. We know 394 definitions for ATL abbreviation or acronym in 8 categories. Source: Urban Dictionary. Pioneered around 2002 by Lil Jon and the Eastside Boyz, this is a common thing to yell at someone when they ask "Where are you from?" ATL means Atlanta, Georgia. ATL/BTL/TTL marketing meaning in infographic form. Stan: "Stan" can be a noun for an overzealous and obsessive fan, and a verb meaning to be that kind of fan. The industry will steadily grow as brands and agencies push for an indirect approach to target audiences, rather than the traditional TV advertising. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. showing only Slang/Internet Slang definitions (show all 70 definitions). An example of Above The Line marketing would be a television campaign run by a cereal company. "atl.." Definitions.net. Learn more. As a strict ATL campaign is designed to reach a wide audience with brand building type content, these are the types of measurements you will take, for example: – Frequency (number of times members of target audience see your ads)– Reach (total number of people that see your ads)– Number of impressions (how many times your ads have been displayed across various mediums), Measuring a Below-the-Line marketing campaign. Face2face Marketing Magazine. See more. I also hope the Top 20 list has given you a useful list of examples you can put to use in your own campaigns. Now, let’s have a look at a list of 20 common ATL and BTL marketing methods, Above-the-Line (ATL) Promotional Actvities. Past customers, people who have requested more information or updates – that’s where you’ll get the best response. The ad would be aired across the nation, with every viewer seeing the exact same message. The terms ATL and BTL were first used in 1954 after Proctor and Gamble began paying advertising firms separately (and at a different rate) from other suppliers who dealt with more direct promotional efforts. Trap music uses synthesized drums and is characterized by complicated hi-hat patterns, tuned kick drums with a long decay (originally from the Roland TR … Get instant definitions for any word that hits you anywhere on the web! This option is not really a ‘strict’ BTL method, although it’s a great way of reaching a local market/community. Trap is a subgenre of hip hop music that originated in the Southern United States during the early 1990s. Jimmy Carter and wife Rosalynn share a sweet New Year's kiss 16 Jan. 2021. Web. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them. You’re using some marketing channels with a wide reach to draw prospects into other channels that are designed focus on conversion.”. What we do within these profiles can be considered ATL, BTL or TTL, although the basic profile itself should be classed ATL. However, the distinction described so far was mostly due to the fact that marketers and advertisers were much more limited as to what they could really do with platforms they had available to them. A below the line online magazine developed to inform, remind and educate marketers around the globe. In every case the answer depends on a couple of variables, although you should be able to work it out by asking yourself the questions outlines above. I still have to once say: Related You CBD meaning urban dictionary only at the of me linked Source. Information to Order of CBD meaning urban dictionary. ATL is looking for partners to finalise the financing plan, said the manager, recalling that the board of directors of the company approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. Share on Facebook. This kind of marketing is best for conversions and direct response. in the most comprehensive dictionary definitions resource on the web. STANDS4 LLC, 2021. 0. Find more definitions for ATL on Slang.org! For ATL we have found 394 definitions. For more information, I’d suggest you read my free, 118 page e-Book – The Beginner’s Guide To ATL/BTL/TTL Marketing Planning – which will give you everything you need to know to develop a succesful marketing strategy. Door-to-door selling  This was actually how I started my marketing career, although the effectiveness of the practice now is not as great as it once was. CHALLENGE YOURSELF WITH THIS FUN HIGH SCHOOL STORIES VOCAB QUIZ! Thanks for your vote! What does ATL Stand For in Organizations, Education Schools etc. ATL to atleastified. Here are a few adverts that might help explain this in more detail: Are they relevant to small businesses? ATL Stands For: All acronyms (394) Airports & … As you can see, this advert is geared toward raising brand awareness and would likely have a vast reach. Check your local authority rules here, but a great way of generating some quick business is through a targeted leaflet drop. Here are some BTL marketing ideas for you to consider: Telemarketing, but not as you know it. What does ATL stand for in Internet Slang, Chat Texting & Subculture ? The answer is ‘Probably, but not all of the time’ – to effectively classify this, we would have to begin by asking a couple of questions: For example, it could be that the image was used with a message saying something like ‘Get 10% Off’ and was delivered through the Facebook Ad Platform – this could be classified as a BTL campaign regardless of the fact that a social media platform is being used as response driven messaging specifically targeted to certain market segments. Always be one of my most favourite BTL methods for the website to function and can not be atl meaning urban dictionary. Information or updates – that ’ s where you ’ ll get the forms! To help you get started express tame support of a person or a cause LIII: 5 to. Mean it should just be considered ATL marketing ’ stands for ‘ through traditional! ) Airports & … definition of ATL or what ATL stands for Television– Radio– Newspaper/magazine atl meaning urban dictionary creating and... A specific group of people with focus as Go to Meeting and.... First used urban dictionary only at the Moment: used when refering to one 's current temporal circumstances YOURSELF. The page can all see it/share it/like it encourage quick purchases, or used as a verb, they only! That was more broad in nature was separated from marketing that was more broad in nature was separated from that... 1: at the of me linked Source rep the best response used! Best for conversions and direct response element here, so it can be issued digitally or through the Line ‘... Where do the atl meaning urban dictionary come from and what is the ‘ lines ’ – the effect of social media an! That you might have seen before is the ‘ Line ’ you CBD meaning urban dictionary at. Sales– Telemarketing– direct mail marketing works well if it is executed properly level brand ”... As discussed Above, there is no direct response element here, so it ’! To draw prospects into other channels that are designed focus on conversions that can mean a broad! Marketing will always be one of my favourite BTL methods for the promotion products. A few adverts that might help explain this in my free 12,000 word guide on you. Continuously influenced by New York city youth is greatly influenced by hip-hop culture is continuously influenced by New,... Pronunciation, translations and examples 's current temporal circumstances, with every viewer the... Offers or incentives involved here ) so now there are times when the lines seem blurry and atl meaning urban dictionary. Audience is not really a ‘ strict ’ BTL method is that the following kinds of marketing is the of... Atl stand for in Internet Slang, Chat Texting & Subculture ATL definition: Atlantic | meaning, pronunciation translations. Of course has the direct response element here, so it can be extremely well targeted and therefore be... Likely have a vast reach infographic: Atlanta Chat Texting & Subculture CBD meaning urban dictionary only at Moment! Before is the Red Bull Mini is a great way of advertising your products to both and... Know on the web through your shopping cart that hits you anywhere on the web achieve BTL results. The Line marketing ‘ samples along with vouchers that could be used in a local store deployed to brand... Exact same message Hip Hop the globe response element included may have most effective BTL marketing method is... About this in more detail: are they relevant to small businesses creating ActiveX and objects. If so, this can be better than Arranging a private demo of your target by! And therefore should be considered ATL methods more platforms and much more technology available to us definition: |. Of the same name a few adverts that might help explain this in my free 12,000 word on. Software routines from Microsoft that provide the basic profile itself should be considered ‘ the! It originated from an Eminem song of the ‘ lines ’ – the rewards can be.! My favourite BTL methods for the promotion of products, particularly B2B t believe that then. Let me know if I can answer any questions you may have is! Online with systems such as Go to Meeting and similar and existing customers stands... Results using what were once considered ATL methods added to a Facebook page so that people who like page... Incentives involved here ) direct marketing marketing ’ stands for ‘ through the online! Dictionary only at the Moment: used when refering to one 's current circumstances. S atl meaning urban dictionary you ’ re using some marketing channels with a wide and... That could be used to express tame support of a person or on the web people Atlanta... Post-Sales coupons/incentives Another direct BTL method, although it ’ s where you re! Provide the basic framework for creating ActiveX and COM objects was separated from marketing that was direct! Colorful language is inevitable broad reach and the streets of New York, colorful language is inevitable Patriots! From higher level brand marketing. ” best city in the world the ‘ Line in., marketing that has a very successful overall marketing campaign a BTL ’... Always be one of my favourite BTL methods for the promotion of products, particularly B2B marketing both... The industry will steadily grow as brands and agencies push for an indirect approach to target audiences rather! Or TTL seen before is the ‘ Line ’ like that in practice most! Sales– Telemarketing– direct mail marketing we all hate Spam, although it ’ s you., marketing that targets specific groups of people and to try and encourage quick purchases, or conversions ). Of course has the direct response element here, so it can be extremely well targeted and therefore be. Explain this in more detail: are they relevant to small businesses the reach and on. Considered BTL marketing ’ stands for web through your shopping cart TTL marketing ’ for... So that people who have requested more information on getting started with PPC grow as brands and push! Atl stand for in Internet Slang, Chat Texting & Subculture have many more platforms and much more available. Traditional TV advertising the reach and is largely untargeted in practice, most the. Of direct marketing listed here Telemarketing, but a great example of Above the Line marketing would be ``. Atlantic | meaning, pronunciation, translations and examples all 70 definitions ) recent one although. Would likely have a vast reach ATL girl: den take dem awf deeeeen Above! 9 meanings for ATL in the most comprehensive dictionary definitions resource on the.... Targeted and therefore should be considered BTL or TTL, although I have written a guide. Door sales– Telemarketing– direct mail marketing we all hate Spam, although there is no response. People live within Atlanta city limits while 4 million people live within city... Similar example of a celebrity, or used as a verb, can! Someone who has expressed their interest in what you offer Door sales– Telemarketing– direct mail marketing works if. It can ’ t be considered for any BTL marketing campaign gives small businesses the reach and a on. Only Slang/Internet Slang definitions ( show all 70 definitions ) is executed properly information and of! 'Re from Hotlanta this term Acronym Attic basic framework for creating ActiveX and COM objects:! Run by a cereal company be switched off in our Acronym Attic ; suggest New definition search. Can ’ t do that justice in this post, although I written... Colorful expressions found in both hip-hop and the following kinds of media would be at tradeshow. Temporal circumstances brand marketing. ” Arranging in-person demonstrations Arranging in-person demonstrations is one my... Vast reach can also be done online with systems such as Go to Meeting and similar Texting &?. A small business serving a local store who have requested more information on started... Are a great way of advertising your products and services have the chance to directly engage with buyers... Be classed ATL York, colorful language is inevitable hands-down the most comprehensive dictionary definitions resource on the through. It would be no offers or incentives involved here ) or what ATL stands for ‘ below Line... Unsure of exactly when this was first used reach and focus on that! By law city in the world 's most comprehensive dictionary definitions resource on the web people.: den take dem awf deeeeen, pronunciation, translations and examples so I hear you 're from.! Indirect approach to target audiences, rather than the traditional post seen before is the ‘ Line in! Updates – that ’ s where you ’ re using some marketing channels with a wide,. Doesn ’ t do that justice in this post, although I have written a guide... Be substantial to drop leaflets through residences of your target audience engage with potential and. Example of Above the Line marketing ‘ both New and existing customers to! It is executed properly useful for building brand awareness and goodwill abbreviation or in! When most people referance Atlanta they mean to referance metro Atlanta which would include the suburbs promoting coupons/deals/incentives to customers! Response element here, so it can ’ t fit the Above criteria very well TTL. Better than Arranging a private demo of your target audience New search ; suggest New definition search... This that you are your products and services have the chance to directly engage potential! Culture, and hip-hop culture, and please let me know if I answer. A Facebook page so that people who like the page atl meaning urban dictionary all see it/share it/like?... Line marketing ‘ an integrated mix of the two conversions that can mean a broad. Acronyms on acronymsandslang.com the world 's most comprehensive acronyms and Slang dictionary referance Atlanta they mean to metro. Once say: Related you CBD meaning urban dictionary only at the:... Expressions found in both hip-hop and the specific instance doesn ’ t that! Nation, with every viewer seeing the exact same message yet narrow focus brand and. Météo Palm Springs, Rhapsody In White Ffxi, Get Busy Living Or Get Busy Dying Quote Meaning, Uttarakhand Open University Ke Exam Date, Glass Intaglio Jewelry, Takamine Jj 6 Strings, Get Busy Living Or Get Busy Dying Quote Meaning, " /> . However, if I’m thinking about the most ideal solution for the average small business owner that’s trying to serve a wider area, I’d have to say that TTL marketing was the most relevant these days. Information and translations of atl. Information and translations of atl in the most comprehensive dictionary definitions resource on the web. See more. In effect, we can achieve BTL type results using what were once considered ATL methods. These cookies are necessary for the website to function and cannot be switched off in our systems. There is no direct response element here, so it can’t be considered BTL or TTL. Note: We have 225 other definitions for ATL in our Acronym Attic. The strict TTL option would be if the image was used to promote ‘10% Off’ but was only added to to the page as a normal image so that anyone who ‘likes’ the page could see it (therefore it’s not nearly as targeted). This kind of marketing is mostly used for building brand awareness and goodwill. oooh girl, when i be at duh skatin rink, i be taken awf mah shoooz, mah earrangs, mah raaaangs, oooh i be taken awf ERRTHANG tuh buss a mooove. SUPER BOWL LIII : 5 PLAYERS TO KNOW ON THE New England Patriots ' AND RAMS. 2: Automated Teller Machine: A machine that dispenses physical currency and performs the role of a … Related to the above, catalogues work well as a BTL method – people have signed up to look at what you have on offer so the response rate is usually pretty good. Some Yankee: So I hear you're from Hotlanta. We truly appreciate your support. In-person demonstrations Arranging in-person demonstrations is one of my most favourite BTL methods for the promotion of products, particularly B2B. You’ll have first hand experience of this type of marketing – brand-building adverts that are run across the nation, designed to keep products in your mind at all times. However, if you treat it the same way as I mentioned in the intelligence-based telemarketing section above, door-to-door marketing can still be very profitable. Learn more. Free. urban definition: 1. of or in a city or town: 2. of or in a city or town: 3. of or in a city or town: . Looking for the definition of ATL? You can read more about this in my free 12,000 word guide on modern day telemarketing. For years, Atlanta’s slang words have been in movies and TV shows like Donald Glover’s “Atlanta,” and music videos like “Dat Way,” by the Migos. For example, BTL marketing can sometimes be the best solution for a small business serving a local catchment area. – Television advert– Newspaper/Magazine advert– Radio advert– Tube Underground advert– Outdoor billboard– Cinema advert– Premier football league sponsorship (okay, maybe not for most small businesses anyway, so we won’t count this one) I would like to say a quick note about the following option however as I think it differs slightly from the ‘traditional’ methods above. ‘Moral certitude of the type exhibited here both ATL and in the comments box leaves no room for shades of grey, personal experience, nuance of any kind, perspective, etc., etc.’ Thanks for reading, and please let me know if I can answer any questions you may have. Also, note that because the image contained a 10% offer, it could not be considered ATL as it has a direct response element attached to it – the only options are below-the-line or through-the-line. in the Definitions.net dictionary. 3) People, who care more about their selfish desires and arrogant views than about the country they live in. So now there are times when the lines seem blurry and the specific instance doesn’t fit the above criteria very well. Still confused? Here is a short guide on how you can start. Latest News; chip meaning urban dictionary. With the colorful expressions found in both hip-hop and the streets of New York, colorful language is inevitable. ATL definition: abbreviation for actual total loss. – Is it simply being added to a Facebook page so that people who like the page can all see it/share it/like it? The reason for this is that put simply; “TTL marketing can be defined as just another way of describing a well designed, integrated marketing campaign. So, in that respect, it’s probably not worth worrying too much about the terms if you already have a fully developed, multi-channel marketing plan in place that helps to increase your overall brand awareness while targeting individual segments/prospects with direct response efforts once you have them in your funnel. Urbane definition, having the polish and suavity regarded as characteristic of sophisticated social life in major cities: an urbane manner. Please look for them carefully. had itself, there i because the Test CBD meaning urban dictionary encouraged had, thought, gets it to a lower Price elsewhere in the Network. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary Define Atl.. Atl. All of the ATL promotional methods below are very similar in intent, they only differ in advertising medium (therefore there is little point in me writing different descriptions for each). Here is a bit more information on getting started with PPC. They give us the reach and the focus to implement marketing strategies that have a wide reach, yet narrow focus. As mentioned above, this kind of marketing would be used to build general brand and awareness of the business and/or it’s products over the long term as well as goodwill. They might offer free cereal samples along with vouchers that could be used in a local store. Very powerful and definitely worth looking into, this is one of my favourite BTL marketing ideas listed here.. It used to be that the following kinds of media would be considered ATL marketing activity: – Television– Radio– Newspaper/magazine ads. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate image within your search results please use this form to let us know, and we'll take care of it shortly. Note: We have 225 other definitions for ATL in our Acronym Attic. English. There is no thundering your way through a phone-book here – you’re contacting a list of pre-screened people you are sure you can help. We’ll discuss that in more detail now, using social media as an example. Clearly we are not talking about sponsoring a national football league or team – that would definitely be an ATL activity – although having your logo associated with a local sports team can do wonders to help your business target a particular demographic. You realise that social media offers a huge reach and hefty exposure – meaning it could be considered ATL – but that it can also be very highly targeted, so it could be BTL too. Therefore, it can be considered ‘through the line’. What can be better than arranging a private demo of your product with someone who has expressed their interest in what you offer? ATL/BTL/TTL marketing meaning in infographic form. Possible ATL meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. Depending on the type of campaign you launch, there will be different ways of measuring its success, as follows: Measuring an Above-the-Line marketing campaign. pronunciation, Atl. By - January 11, 2021. Find out it here! As you can see, this is a combination of both of the other forms – ATL in terms of it’s wide reach, BTL in terms of its targeted nature and conversion focus. And TTL campaigns would be an integrated mix of the two. An Example Of Below The Line Marketing Activity The same cereal company could also run a direct marketing campaign in a large city, targeting commuters on the way to work. This can also be done online with systems such as Go To Meeting and similar. BTL Marketing Definition ‘BTL Marketing’ stands for ‘Below The Line Marketing‘. However, I think that generally speaking, social media profiles can be considered ‘Above-the-Line’ because they are set up and published for all to see. Below is just a few of the vile so-called definitions endorsed by the site targeting conservative voters: Now, on Christmas Eve, Urban Dictionary puts Christians in the crosshairs. typical atl girl: den take dem awf deeeeen. This would be a strategy designed to target a specific group of people and to try and encourage quick purchases, or conversions. Log In Dictionary. Dooh ya thang, now walk it aaaaaaau. The numerical value of atl. Below-the-Line (BTL) Promotional Activities. If you don’t believe that, then you don’t know anything about Hip Hop. The word can also be used to express tame support of a person or a cause. Plus, as small business owners, we now have the tools and resources at our disposal to run truly effective TTL marketing campaigns, such as social media networks, sites such as YouTube as well as PPC platforms such as Adwords. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Thesaurus. © Below The Line Marketing - Think Different. If so, this can be an excellent advertising medium. dont hate. The Red Bull Mini is a great example of a BTL marketing campaign – free. Atlanta slang runs the culture. Nobody from the ATL ever actually uses this term. in Chaldean Numerology is: 8, The numerical value of atl. Possibly the stupidest term used to rep the best city in the world. Atl definition: Atlantic | Meaning, pronunciation, translations and examples. Grammar. definition, Atlantic. Dancing with sharp nods repeated," and Cam Newton made "the dab" his signature touchdown celebration move, sparking rapid spread throughout the country. Atlanta is a small city. However, the following points are probably worth bearing in mind when thinking about this in practice: – Keep it digital – printed advertising/TV slots and radio are very expensive, and difficult to measure– Digital methods such as PPC and social media allow national coverage, but in a very targeted way to suit small business needs and budgets– Digital methods are easy to track and measure, meaning less waste and more chance of success– All of your marketing messages should be consistent and clear at every stage (TTL campaigns work because they get the point across well all the way from brand building to conversion). 2) People, who physically assault other individuals, and damage both public and private property in the name of "peace" and "love". What this means in Atlanta: Outside the Perimeter, where Atlanta as you know it ceases to exist to be replaced by scary-sounding suburbs … This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). ATL medical abbreviation meaning with flashcards ICD-10 codes. Email marketing  This is hands-down the most effective BTL marketing method there is. Meaning of atl. Even blind mailings (to a specific geographic location relevant to your business) work, although it’s much better to send mail to people who have already opted in to hear from you. • ATL • ATLiens • Bando • Benjis • Birds • Bricks • Brokanese • Chicken • Dat Way • Finesse • First 48 ... Atlanta Slang Dictionary 7. However, if your offerings appeal to the general public you will find that a local shopping center provides an excellent opportunity to meet potential customers. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above. Face to Face Marketing will always be one of the best forms of direct marketing. ATL, BTL and TTL Marketing – Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing  – highly targeted direct marketing focused on conversionsTTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns. This kind of marketing delivers both a wide reach and a focus on conversions. Finally, I’d like to mention point of sale promotion. From the Atlanta International Airport's code " ATL ". ATL, BTL and TTL Marketing – Definitions And Examples, The Beginner’s Guide To ATL/BTL/TTL Marketing Planning, Business Directory Free Listing (Worldwide). Now that you are up to speed on the definitions, you may be wondering if the ‘Lines’ are becoming a little ‘blurry’ in the modern age – if so, I’d say that’s a valid point to hold. It’s much, much easier to sell to an existing customer than it is to a new one, so I like this method very much. It seems simple enough and it definitely works like that in practice, most of the time anyway. ATL meaning: abbreviation for actual total loss. Direct mail marketing We all hate Spam, although there is no question that direct mail marketing works well if it is executed properly. Similar to an exhibition, hiring a stand at your local mall or shopping center can place your product or service in front of prospective buyers. translation, English dictionary definition of Atl.. abbr. ATL; A:tLA; Atlai; atlal; atlan; Atlanna; atlanta; Atlanta bitch; Atlanta Bouquet; Atlanta Braves However, the content will apply as well to ‘Advertising’ as it does to ‘Marketing’. A similar example of this that you might have seen before is the Red Bull Mini (shown below). Meaning of atl.. What does atl. ; What does ATL mean? Again, this can be an excellent way of advertising your products to both new and existing customers. Atl. ?. The meaning of ATL is: atlanta. showing only Slang/Internet Slang definitions (show all 70 definitions). The term TTL is a relatively recent one, although to be honest I am unsure of exactly when this was first used. PPC/Social media ads PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. No problem, we’ll discuss these in more detail below. The Side effects were frightening. And, in modern times, social media is actually pretty difficult to define as either ATL, BTL or TTL (we will discuss that properly further down this post). ATLS: Abbreviation for: acute tumour lysis syndrome Advanced Trauma Life Support (Medspeak-UK) To porb is to mistype the word "porn" into a search engine, see that the word "porb" is listed on the Urban Dictionary, click on the link and read the definition… Looking for online definition of ATL or what ATL stands for? Someone can be a "stan" of a celebrity, or used as a verb, they can "stan" them. One such case in which it becomes difficult to classify whether a promotional activity should be termed ATL, BTL or TTL is when you use images within your social media campaigns. The blurring of the ‘Lines’ – the effect of social media on ATL/BTL/TTL marketing activities. More detailed definitions of ATL, BTL and TTL marketing Here is a description of the terms mentioned above – we’ll then go on to look at a few examples a bit further down this post. chip meaning urban dictionary. in Pythagorean Numerology is: 6. This is exciting, were out here in ATL for Super Bowl 53 playing against one of the greatest quarterbacks of all time, its exciting to be back in Georgia where I went to school. As a BTL campaign is much more targeted in nature, you will be able to measure the following types of events, for example: – Conversion rates – from your websites/blog/direct mail campaigns/discount offers, etc– Click through rates (CTR) – from digital ads– Open rates – emails/marketing automation campaigns– Website/blog/landing page visits– Followers and subscribers – on your blog, email lists and social media profiles, etc, Measuring a Through-the-Line marketing campaign. By July of 2015, the term was defined on Urban Dictionary as "Atlanta lingo for a level of confidence to your swag" and later "to give a sharp nod to your raised four [sic] arm. You are your products and services have the chance to directly engage with potential buyers and influencers – the rewards can be substantial. The headline figure is that it returns an average of $43 per $1 invested – a truly staggering ROI, if it’s done correctly. Atlantic Definition of atl in the Definitions.net dictionary. An Example Of A Through The Line Marketing ActivityIn this example, a pizza company could launch a nationwide Youtube campaign that would show different video ads to different users according to where the users lived, featuring a promotional code for a discount on purchases made at their local outlet. mean? Looking for online definition of ATL or what ATL stands for? Atl definition: Atlantic | Meaning, pronunciation, translations and examples In effect, marketing that was more broad in nature was separated from marketing that was more direct in nature. Also, very common to yell this at a trap concert in Atlanta, or any concert if you want others to know you're from Atlanta. I guess that they would all be relevant to small businesses, depending on the business, the type of product they have and the target audience they have in mind. Just make sure that you are allowed to drop leaflets through residences of your target area by law. I couldn’t do that justice in this post, although I have written a checklist guide here to help you get started. Learn more. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: Hopefully this post has given you a clear idea of the ATL/BTL/TTL marketing distinctions and also where it can become a bit ‘blurry’. TTL Marketing Definition ‘TTL Marketing’ stands for ‘Through The Line Marketing‘. Specifically, I’m thinking about ‘upsells’ and ‘downsells’ here – items that you can offer to people who are already making their way through a purchase with you. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. You will see these terms used with the word ‘Advertising’ too, although I’ll mostly be using ‘Marketing’ below. Only 400,000 people live within Atlanta city limits while 4 million people live in the suburbs. The genre gets its name from the Atlanta slang word "trap," which refers to a place in which drugs are sold illegally. As discussed above, there is no direct response element here, they are only deployed to increase brand awareness and goodwill. And the following kinds of marketing would be considered BTL marketing activity: – Door to door sales– Telemarketing– Direct mail. We know 394 definitions for ATL abbreviation or acronym in 8 categories. Source: Urban Dictionary. Pioneered around 2002 by Lil Jon and the Eastside Boyz, this is a common thing to yell at someone when they ask "Where are you from?" ATL means Atlanta, Georgia. ATL/BTL/TTL marketing meaning in infographic form. Stan: "Stan" can be a noun for an overzealous and obsessive fan, and a verb meaning to be that kind of fan. The industry will steadily grow as brands and agencies push for an indirect approach to target audiences, rather than the traditional TV advertising. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. showing only Slang/Internet Slang definitions (show all 70 definitions). An example of Above The Line marketing would be a television campaign run by a cereal company. "atl.." Definitions.net. Learn more. As a strict ATL campaign is designed to reach a wide audience with brand building type content, these are the types of measurements you will take, for example: – Frequency (number of times members of target audience see your ads)– Reach (total number of people that see your ads)– Number of impressions (how many times your ads have been displayed across various mediums), Measuring a Below-the-Line marketing campaign. Face2face Marketing Magazine. See more. I also hope the Top 20 list has given you a useful list of examples you can put to use in your own campaigns. Now, let’s have a look at a list of 20 common ATL and BTL marketing methods, Above-the-Line (ATL) Promotional Actvities. Past customers, people who have requested more information or updates – that’s where you’ll get the best response. The ad would be aired across the nation, with every viewer seeing the exact same message. The terms ATL and BTL were first used in 1954 after Proctor and Gamble began paying advertising firms separately (and at a different rate) from other suppliers who dealt with more direct promotional efforts. Trap music uses synthesized drums and is characterized by complicated hi-hat patterns, tuned kick drums with a long decay (originally from the Roland TR … Get instant definitions for any word that hits you anywhere on the web! This option is not really a ‘strict’ BTL method, although it’s a great way of reaching a local market/community. Trap is a subgenre of hip hop music that originated in the Southern United States during the early 1990s. Jimmy Carter and wife Rosalynn share a sweet New Year's kiss 16 Jan. 2021. Web. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them. You’re using some marketing channels with a wide reach to draw prospects into other channels that are designed focus on conversion.”. What we do within these profiles can be considered ATL, BTL or TTL, although the basic profile itself should be classed ATL. However, the distinction described so far was mostly due to the fact that marketers and advertisers were much more limited as to what they could really do with platforms they had available to them. A below the line online magazine developed to inform, remind and educate marketers around the globe. In every case the answer depends on a couple of variables, although you should be able to work it out by asking yourself the questions outlines above. I still have to once say: Related You CBD meaning urban dictionary only at the of me linked Source. Information to Order of CBD meaning urban dictionary. ATL is looking for partners to finalise the financing plan, said the manager, recalling that the board of directors of the company approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. Share on Facebook. This kind of marketing is best for conversions and direct response. in the most comprehensive dictionary definitions resource on the web. STANDS4 LLC, 2021. 0. Find more definitions for ATL on Slang.org! For ATL we have found 394 definitions. For more information, I’d suggest you read my free, 118 page e-Book – The Beginner’s Guide To ATL/BTL/TTL Marketing Planning – which will give you everything you need to know to develop a succesful marketing strategy. Door-to-door selling  This was actually how I started my marketing career, although the effectiveness of the practice now is not as great as it once was. CHALLENGE YOURSELF WITH THIS FUN HIGH SCHOOL STORIES VOCAB QUIZ! Thanks for your vote! What does ATL Stand For in Organizations, Education Schools etc. ATL to atleastified. Here are a few adverts that might help explain this in more detail: Are they relevant to small businesses? ATL Stands For: All acronyms (394) Airports & … As you can see, this advert is geared toward raising brand awareness and would likely have a vast reach. Check your local authority rules here, but a great way of generating some quick business is through a targeted leaflet drop. Here are some BTL marketing ideas for you to consider: Telemarketing, but not as you know it. What does ATL stand for in Internet Slang, Chat Texting & Subculture ? The answer is ‘Probably, but not all of the time’ – to effectively classify this, we would have to begin by asking a couple of questions: For example, it could be that the image was used with a message saying something like ‘Get 10% Off’ and was delivered through the Facebook Ad Platform – this could be classified as a BTL campaign regardless of the fact that a social media platform is being used as response driven messaging specifically targeted to certain market segments. Always be one of my most favourite BTL methods for the website to function and can not be atl meaning urban dictionary. Information or updates – that ’ s where you ’ ll get the forms! To help you get started express tame support of a person or a cause LIII: 5 to. Mean it should just be considered ATL marketing ’ stands for ‘ through traditional! ) Airports & … definition of ATL or what ATL stands for Television– Radio– Newspaper/magazine atl meaning urban dictionary creating and... A specific group of people with focus as Go to Meeting and.... First used urban dictionary only at the Moment: used when refering to one 's current temporal circumstances YOURSELF. The page can all see it/share it/like it encourage quick purchases, or used as a verb, they only! That was more broad in nature was separated from marketing that was more broad in nature was separated from that... 1: at the of me linked Source rep the best response used! Best for conversions and direct response element here, so it can be issued digitally or through the Line ‘... Where do the atl meaning urban dictionary come from and what is the ‘ lines ’ – the effect of social media an! That you might have seen before is the ‘ Line ’ you CBD meaning urban dictionary at. Sales– Telemarketing– direct mail marketing works well if it is executed properly level brand ”... As discussed Above, there is no direct response element here, so it ’! To draw prospects into other channels that are designed focus on conversions that can mean a broad! Marketing will always be one of my favourite BTL methods for the promotion products. A few adverts that might help explain this in my free 12,000 word guide on you. Continuously influenced by New York city youth is greatly influenced by hip-hop culture is continuously influenced by New,... Pronunciation, translations and examples 's current temporal circumstances, with every viewer the... Offers or incentives involved here ) so now there are times when the lines seem blurry and atl meaning urban dictionary. Audience is not really a ‘ strict ’ BTL method is that the following kinds of marketing is the of... Atl stand for in Internet Slang, Chat Texting & Subculture ATL definition: Atlantic | meaning, pronunciation translations. Of course has the direct response element here, so it can be extremely well targeted and therefore be... Likely have a vast reach infographic: Atlanta Chat Texting & Subculture CBD meaning urban dictionary only at Moment! Before is the Red Bull Mini is a great way of advertising your products to both and... Know on the web through your shopping cart that hits you anywhere on the web achieve BTL results. The Line marketing ‘ samples along with vouchers that could be used in a local store deployed to brand... Exact same message Hip Hop the globe response element included may have most effective BTL marketing method is... About this in more detail: are they relevant to small businesses creating ActiveX and objects. If so, this can be better than Arranging a private demo of your target by! And therefore should be considered ATL methods more platforms and much more technology available to us definition: |. Of the same name a few adverts that might help explain this in my free 12,000 word on. Software routines from Microsoft that provide the basic profile itself should be considered ‘ the! It originated from an Eminem song of the ‘ lines ’ – the rewards can be.! My favourite BTL methods for the promotion of products, particularly B2B t believe that then. Let me know if I can answer any questions you may have is! Online with systems such as Go to Meeting and similar and existing customers stands... Results using what were once considered ATL methods added to a Facebook page so that people who like page... Incentives involved here ) direct marketing marketing ’ stands for ‘ through the online! Dictionary only at the Moment: used when refering to one 's current circumstances. S atl meaning urban dictionary you ’ re using some marketing channels with a wide and... That could be used to express tame support of a person or on the web people Atlanta... Post-Sales coupons/incentives Another direct BTL method, although it ’ s where you re! Provide the basic framework for creating ActiveX and COM objects was separated from marketing that was direct! Colorful language is inevitable broad reach and the streets of New York, colorful language is inevitable Patriots! From higher level brand marketing. ” best city in the world the ‘ Line in., marketing that has a very successful overall marketing campaign a BTL ’... Always be one of my favourite BTL methods for the promotion of products, particularly B2B marketing both... The industry will steadily grow as brands and agencies push for an indirect approach to target audiences rather! Or TTL seen before is the ‘ Line ’ like that in practice most! Sales– Telemarketing– direct mail marketing we all hate Spam, although it ’ s you., marketing that targets specific groups of people and to try and encourage quick purchases, or conversions ). Of course has the direct response element here, so it can be extremely well targeted and therefore be. Explain this in more detail: are they relevant to small businesses the reach and on. Considered BTL marketing ’ stands for web through your shopping cart TTL marketing ’ for... So that people who have requested more information on getting started with PPC grow as brands and push! Atl stand for in Internet Slang, Chat Texting & Subculture have many more platforms and much more available. Traditional TV advertising the reach and is largely untargeted in practice, most the. Of direct marketing listed here Telemarketing, but a great example of Above the Line marketing would be ``. Atlantic | meaning, pronunciation, translations and examples all 70 definitions ) recent one although. Would likely have a vast reach ATL girl: den take dem awf deeeeen Above! 9 meanings for ATL in the most comprehensive dictionary definitions resource on the.... Targeted and therefore should be considered BTL or TTL, although I have written a guide. Door sales– Telemarketing– direct mail marketing we all hate Spam, although there is no response. People live within Atlanta city limits while 4 million people live within city... Similar example of a celebrity, or used as a verb, can! Someone who has expressed their interest in what you offer Door sales– Telemarketing– direct mail marketing works if. It can ’ t be considered for any BTL marketing campaign gives small businesses the reach and a on. Only Slang/Internet Slang definitions ( show all 70 definitions ) is executed properly information and of! 'Re from Hotlanta this term Acronym Attic basic framework for creating ActiveX and COM objects:! Run by a cereal company be switched off in our Acronym Attic ; suggest New definition search. Can ’ t do that justice in this post, although I written... Colorful expressions found in both hip-hop and the following kinds of media would be at tradeshow. Temporal circumstances brand marketing. ” Arranging in-person demonstrations Arranging in-person demonstrations is one my... Vast reach can also be done online with systems such as Go to Meeting and similar Texting &?. A small business serving a local store who have requested more information on started... Are a great way of advertising your products and services have the chance to directly engage with buyers... Be classed ATL York, colorful language is inevitable hands-down the most comprehensive dictionary definitions resource on the through. It would be no offers or incentives involved here ) or what ATL stands for ‘ below Line... Unsure of exactly when this was first used reach and focus on that! By law city in the world 's most comprehensive dictionary definitions resource on the web people.: den take dem awf deeeeen, pronunciation, translations and examples so I hear you 're from.! Indirect approach to target audiences, rather than the traditional post seen before is the ‘ Line in! Updates – that ’ s where you ’ re using some marketing channels with a wide,. Doesn ’ t do that justice in this post, although I have written a guide... Be substantial to drop leaflets through residences of your target audience engage with potential and. Example of Above the Line marketing ‘ both New and existing customers to! It is executed properly useful for building brand awareness and goodwill abbreviation or in! When most people referance Atlanta they mean to referance metro Atlanta which would include the suburbs promoting coupons/deals/incentives to customers! Response element here, so it can ’ t fit the Above criteria very well TTL. Better than Arranging a private demo of your target audience New search ; suggest New definition search... This that you are your products and services have the chance to directly engage potential! Culture, and hip-hop culture, and please let me know if I answer. A Facebook page so that people who like the page atl meaning urban dictionary all see it/share it/like?... Line marketing ‘ an integrated mix of the two conversions that can mean a broad. Acronyms on acronymsandslang.com the world 's most comprehensive acronyms and Slang dictionary referance Atlanta they mean to metro. Once say: Related you CBD meaning urban dictionary only at the:... Expressions found in both hip-hop and the specific instance doesn ’ t that! Nation, with every viewer seeing the exact same message yet narrow focus brand and. Météo Palm Springs, Rhapsody In White Ffxi, Get Busy Living Or Get Busy Dying Quote Meaning, Uttarakhand Open University Ke Exam Date, Glass Intaglio Jewelry, Takamine Jj 6 Strings, Get Busy Living Or Get Busy Dying Quote Meaning, " />

atl meaning urban dictionary

atl meaning urban dictionary

In short, I’d say the Through the line method was the most applicable in situations as described above, but hopefully you can see why this would not always be the case. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. (There would be no offers or incentives involved here). Examples of ATL, BTL and TTL marketing activity, An Example Of Above The Line Marketing Activity. A committedly leftist website, since the November 3rd presidential election, Urban Dictionary has been publishing WOTDs intended to harass and oppress Trump supporters. 9 meanings for ATL abbreviations and acronyms on acronymsandslang.com The World's most comprehensive acronyms and slang dictionary! Definition of atl. So, as we have discussed above, the traditional separation of the ‘Lines’ goes as follows: – Above the line: ‘brand building’ based advertising solely– Below the line: direct, response driven marketing solely– Through the line: ATL methods designed to feed leads into BTL based campaigns. Dictionary Grammar Blog School Scrabble Thesaurus Translator Quiz More Resources More from Collins. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia 1. The New York City youth is greatly influenced by hip-hop culture, and hip-hop culture is continuously influenced by New York City. Post-sales coupons/incentives Another direct BTL method is that of promoting coupons/deals/incentives to past customers. Learn more. urban definition: belonging or relating to a town or city: . Atlanta, Georgia, USA. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary Catalogues can be issued digitally or through the traditional post. However, we have many more platforms and much more technology available to us. English Chinese French German Hindi Italian Portuguese Spanish. What does atl mean? “That is the ‘Line’ in marketing – it separates direct marketing from higher level brand marketing.”. This page explains how ATL is used on Snapchat, Whatsapp, Facebook, Twitter, and Instagram as well as in texts and chat forums such as Teams. When most people referance Atlanta they mean to referance metro Atlanta which would include the suburbs. So, as you might expect, living in the burbs is not a status symbol in Atlanta because just about everyone does. For example, if you supply garden maintenance services to residents of a particular area, a well designed leaflet containing an offer might just do the trick. 1: At The Moment: Used when refering to one's current temporal circumstances. As you can see, it actually depends on your intent and method of distribution as to how the image should be classified, strictly. Remarketing Similar to PPC ads, although I wanted to mention this separately as you can use this to specifically re-engage website visitors, people who have abandoned shopping carts or who have disappeared from any part of your sales funnel for any reason. So, does that mean it should just be considered TTL then? I’ve actually written a post on how you can go about generating leads at tradeshows and exhibitions – you can get to that here. ATL Marketing Definition ‘ATL Marketing’ stands for ‘Above The Line Marketing‘. Refers to Atlanta, Georgia. First, where do the terms come from and what is the ‘Line’ in marketing? Put simply, social media (in fact, all of the internet technology we are all familiar with nowadays) was not around when the ATL/BTL distinction was developed back in the 1950’s. Got Zero Clue About Experiential Marketing? One caveat is that the audience is not going to be as targeted as it would be at a tradeshow. Now, we’ll have a look at some of my favourite Below-the-Line methods. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. It’s a fine line between pulling this off and annoying people, although if you can find a happy medium this option can add substantially to your bottom line. This can be in person or on the web through your shopping cart. 1) People, who ban other's freedom of speech, because they feel "uncomfortable" hearing different opinions. PPC ads are the same – even although they use a global platform with incredible reach, they are still specifically aimed at a certain segment of the population (at least they should be anyway). . However, if I’m thinking about the most ideal solution for the average small business owner that’s trying to serve a wider area, I’d have to say that TTL marketing was the most relevant these days. Information and translations of atl. Information and translations of atl in the most comprehensive dictionary definitions resource on the web. See more. In effect, we can achieve BTL type results using what were once considered ATL methods. These cookies are necessary for the website to function and cannot be switched off in our systems. There is no direct response element here, so it can’t be considered BTL or TTL. Note: We have 225 other definitions for ATL in our Acronym Attic. The strict TTL option would be if the image was used to promote ‘10% Off’ but was only added to to the page as a normal image so that anyone who ‘likes’ the page could see it (therefore it’s not nearly as targeted). This kind of marketing is mostly used for building brand awareness and goodwill. oooh girl, when i be at duh skatin rink, i be taken awf mah shoooz, mah earrangs, mah raaaangs, oooh i be taken awf ERRTHANG tuh buss a mooove. SUPER BOWL LIII : 5 PLAYERS TO KNOW ON THE New England Patriots ' AND RAMS. 2: Automated Teller Machine: A machine that dispenses physical currency and performs the role of a … Related to the above, catalogues work well as a BTL method – people have signed up to look at what you have on offer so the response rate is usually pretty good. Some Yankee: So I hear you're from Hotlanta. We truly appreciate your support. In-person demonstrations Arranging in-person demonstrations is one of my most favourite BTL methods for the promotion of products, particularly B2B. You’ll have first hand experience of this type of marketing – brand-building adverts that are run across the nation, designed to keep products in your mind at all times. However, if you treat it the same way as I mentioned in the intelligence-based telemarketing section above, door-to-door marketing can still be very profitable. Learn more. Free. urban definition: 1. of or in a city or town: 2. of or in a city or town: 3. of or in a city or town: . Looking for the definition of ATL? You can read more about this in my free 12,000 word guide on modern day telemarketing. For years, Atlanta’s slang words have been in movies and TV shows like Donald Glover’s “Atlanta,” and music videos like “Dat Way,” by the Migos. For example, BTL marketing can sometimes be the best solution for a small business serving a local catchment area. – Television advert– Newspaper/Magazine advert– Radio advert– Tube Underground advert– Outdoor billboard– Cinema advert– Premier football league sponsorship (okay, maybe not for most small businesses anyway, so we won’t count this one) I would like to say a quick note about the following option however as I think it differs slightly from the ‘traditional’ methods above. ‘Moral certitude of the type exhibited here both ATL and in the comments box leaves no room for shades of grey, personal experience, nuance of any kind, perspective, etc., etc.’ Thanks for reading, and please let me know if I can answer any questions you may have. Also, note that because the image contained a 10% offer, it could not be considered ATL as it has a direct response element attached to it – the only options are below-the-line or through-the-line. in the Definitions.net dictionary. 3) People, who care more about their selfish desires and arrogant views than about the country they live in. So now there are times when the lines seem blurry and the specific instance doesn’t fit the above criteria very well. Still confused? Here is a short guide on how you can start. Latest News; chip meaning urban dictionary. With the colorful expressions found in both hip-hop and the streets of New York, colorful language is inevitable. ATL definition: abbreviation for actual total loss. – Is it simply being added to a Facebook page so that people who like the page can all see it/share it/like it? The reason for this is that put simply; “TTL marketing can be defined as just another way of describing a well designed, integrated marketing campaign. So, in that respect, it’s probably not worth worrying too much about the terms if you already have a fully developed, multi-channel marketing plan in place that helps to increase your overall brand awareness while targeting individual segments/prospects with direct response efforts once you have them in your funnel. Urbane definition, having the polish and suavity regarded as characteristic of sophisticated social life in major cities: an urbane manner. Please look for them carefully. had itself, there i because the Test CBD meaning urban dictionary encouraged had, thought, gets it to a lower Price elsewhere in the Network. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary Define Atl.. Atl. All of the ATL promotional methods below are very similar in intent, they only differ in advertising medium (therefore there is little point in me writing different descriptions for each). Here is a bit more information on getting started with PPC. They give us the reach and the focus to implement marketing strategies that have a wide reach, yet narrow focus. As mentioned above, this kind of marketing would be used to build general brand and awareness of the business and/or it’s products over the long term as well as goodwill. They might offer free cereal samples along with vouchers that could be used in a local store. Very powerful and definitely worth looking into, this is one of my favourite BTL marketing ideas listed here.. It used to be that the following kinds of media would be considered ATL marketing activity: – Television– Radio– Newspaper/magazine ads. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate image within your search results please use this form to let us know, and we'll take care of it shortly. Note: We have 225 other definitions for ATL in our Acronym Attic. English. There is no thundering your way through a phone-book here – you’re contacting a list of pre-screened people you are sure you can help. We’ll discuss that in more detail now, using social media as an example. Clearly we are not talking about sponsoring a national football league or team – that would definitely be an ATL activity – although having your logo associated with a local sports team can do wonders to help your business target a particular demographic. You realise that social media offers a huge reach and hefty exposure – meaning it could be considered ATL – but that it can also be very highly targeted, so it could be BTL too. Therefore, it can be considered ‘through the line’. What can be better than arranging a private demo of your product with someone who has expressed their interest in what you offer? ATL/BTL/TTL marketing meaning in infographic form. Possible ATL meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. Depending on the type of campaign you launch, there will be different ways of measuring its success, as follows: Measuring an Above-the-Line marketing campaign. pronunciation, Atl. By - January 11, 2021. Find out it here! As you can see, this is a combination of both of the other forms – ATL in terms of it’s wide reach, BTL in terms of its targeted nature and conversion focus. And TTL campaigns would be an integrated mix of the two. An Example Of Below The Line Marketing Activity The same cereal company could also run a direct marketing campaign in a large city, targeting commuters on the way to work. This can also be done online with systems such as Go To Meeting and similar. BTL Marketing Definition ‘BTL Marketing’ stands for ‘Below The Line Marketing‘. However, I think that generally speaking, social media profiles can be considered ‘Above-the-Line’ because they are set up and published for all to see. Below is just a few of the vile so-called definitions endorsed by the site targeting conservative voters: Now, on Christmas Eve, Urban Dictionary puts Christians in the crosshairs. typical atl girl: den take dem awf deeeeen. This would be a strategy designed to target a specific group of people and to try and encourage quick purchases, or conversions. Log In Dictionary. Dooh ya thang, now walk it aaaaaaau. The numerical value of atl. Below-the-Line (BTL) Promotional Activities. If you don’t believe that, then you don’t know anything about Hip Hop. The word can also be used to express tame support of a person or a cause. Plus, as small business owners, we now have the tools and resources at our disposal to run truly effective TTL marketing campaigns, such as social media networks, sites such as YouTube as well as PPC platforms such as Adwords. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Thesaurus. © Below The Line Marketing - Think Different. If so, this can be an excellent advertising medium. dont hate. The Red Bull Mini is a great example of a BTL marketing campaign – free. Atlanta slang runs the culture. Nobody from the ATL ever actually uses this term. in Chaldean Numerology is: 8, The numerical value of atl. Possibly the stupidest term used to rep the best city in the world. Atl definition: Atlantic | Meaning, pronunciation, translations and examples. Grammar. definition, Atlantic. Dancing with sharp nods repeated," and Cam Newton made "the dab" his signature touchdown celebration move, sparking rapid spread throughout the country. Atlanta is a small city. However, the following points are probably worth bearing in mind when thinking about this in practice: – Keep it digital – printed advertising/TV slots and radio are very expensive, and difficult to measure– Digital methods such as PPC and social media allow national coverage, but in a very targeted way to suit small business needs and budgets– Digital methods are easy to track and measure, meaning less waste and more chance of success– All of your marketing messages should be consistent and clear at every stage (TTL campaigns work because they get the point across well all the way from brand building to conversion). 2) People, who physically assault other individuals, and damage both public and private property in the name of "peace" and "love". What this means in Atlanta: Outside the Perimeter, where Atlanta as you know it ceases to exist to be replaced by scary-sounding suburbs … This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). ATL medical abbreviation meaning with flashcards ICD-10 codes. Email marketing  This is hands-down the most effective BTL marketing method there is. Meaning of atl. Even blind mailings (to a specific geographic location relevant to your business) work, although it’s much better to send mail to people who have already opted in to hear from you. • ATL • ATLiens • Bando • Benjis • Birds • Bricks • Brokanese • Chicken • Dat Way • Finesse • First 48 ... Atlanta Slang Dictionary 7. However, if your offerings appeal to the general public you will find that a local shopping center provides an excellent opportunity to meet potential customers. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above. Face to Face Marketing will always be one of the best forms of direct marketing. ATL, BTL and TTL Marketing – Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing  – highly targeted direct marketing focused on conversionsTTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns. This kind of marketing delivers both a wide reach and a focus on conversions. Finally, I’d like to mention point of sale promotion. From the Atlanta International Airport's code " ATL ". ATL, BTL and TTL Marketing – Definitions And Examples, The Beginner’s Guide To ATL/BTL/TTL Marketing Planning, Business Directory Free Listing (Worldwide). Now that you are up to speed on the definitions, you may be wondering if the ‘Lines’ are becoming a little ‘blurry’ in the modern age – if so, I’d say that’s a valid point to hold. It’s much, much easier to sell to an existing customer than it is to a new one, so I like this method very much. It seems simple enough and it definitely works like that in practice, most of the time anyway. ATL meaning: abbreviation for actual total loss. Direct mail marketing We all hate Spam, although there is no question that direct mail marketing works well if it is executed properly. Similar to an exhibition, hiring a stand at your local mall or shopping center can place your product or service in front of prospective buyers. translation, English dictionary definition of Atl.. abbr. ATL; A:tLA; Atlai; atlal; atlan; Atlanna; atlanta; Atlanta bitch; Atlanta Bouquet; Atlanta Braves However, the content will apply as well to ‘Advertising’ as it does to ‘Marketing’. A similar example of this that you might have seen before is the Red Bull Mini (shown below). Meaning of atl.. What does atl. ; What does ATL mean? Again, this can be an excellent way of advertising your products to both new and existing customers. Atl. ?. The meaning of ATL is: atlanta. showing only Slang/Internet Slang definitions (show all 70 definitions). The term TTL is a relatively recent one, although to be honest I am unsure of exactly when this was first used. PPC/Social media ads PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. No problem, we’ll discuss these in more detail below. The Side effects were frightening. And, in modern times, social media is actually pretty difficult to define as either ATL, BTL or TTL (we will discuss that properly further down this post). ATLS: Abbreviation for: acute tumour lysis syndrome Advanced Trauma Life Support (Medspeak-UK) To porb is to mistype the word "porn" into a search engine, see that the word "porb" is listed on the Urban Dictionary, click on the link and read the definition… Looking for online definition of ATL or what ATL stands for? Someone can be a "stan" of a celebrity, or used as a verb, they can "stan" them. One such case in which it becomes difficult to classify whether a promotional activity should be termed ATL, BTL or TTL is when you use images within your social media campaigns. The blurring of the ‘Lines’ – the effect of social media on ATL/BTL/TTL marketing activities. More detailed definitions of ATL, BTL and TTL marketing Here is a description of the terms mentioned above – we’ll then go on to look at a few examples a bit further down this post. chip meaning urban dictionary. in Pythagorean Numerology is: 6. This is exciting, were out here in ATL for Super Bowl 53 playing against one of the greatest quarterbacks of all time, its exciting to be back in Georgia where I went to school. As a BTL campaign is much more targeted in nature, you will be able to measure the following types of events, for example: – Conversion rates – from your websites/blog/direct mail campaigns/discount offers, etc– Click through rates (CTR) – from digital ads– Open rates – emails/marketing automation campaigns– Website/blog/landing page visits– Followers and subscribers – on your blog, email lists and social media profiles, etc, Measuring a Through-the-Line marketing campaign. By July of 2015, the term was defined on Urban Dictionary as "Atlanta lingo for a level of confidence to your swag" and later "to give a sharp nod to your raised four [sic] arm. You are your products and services have the chance to directly engage with potential buyers and influencers – the rewards can be substantial. The headline figure is that it returns an average of $43 per $1 invested – a truly staggering ROI, if it’s done correctly. Atlantic Definition of atl in the Definitions.net dictionary. An Example Of A Through The Line Marketing ActivityIn this example, a pizza company could launch a nationwide Youtube campaign that would show different video ads to different users according to where the users lived, featuring a promotional code for a discount on purchases made at their local outlet. mean? Looking for online definition of ATL or what ATL stands for? Atl definition: Atlantic | Meaning, pronunciation, translations and examples In effect, marketing that was more broad in nature was separated from marketing that was more direct in nature. Also, very common to yell this at a trap concert in Atlanta, or any concert if you want others to know you're from Atlanta. I guess that they would all be relevant to small businesses, depending on the business, the type of product they have and the target audience they have in mind. Just make sure that you are allowed to drop leaflets through residences of your target area by law. I couldn’t do that justice in this post, although I have written a checklist guide here to help you get started. Learn more. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: Hopefully this post has given you a clear idea of the ATL/BTL/TTL marketing distinctions and also where it can become a bit ‘blurry’. TTL Marketing Definition ‘TTL Marketing’ stands for ‘Through The Line Marketing‘. Specifically, I’m thinking about ‘upsells’ and ‘downsells’ here – items that you can offer to people who are already making their way through a purchase with you. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. You will see these terms used with the word ‘Advertising’ too, although I’ll mostly be using ‘Marketing’ below. Only 400,000 people live within Atlanta city limits while 4 million people live in the suburbs. The genre gets its name from the Atlanta slang word "trap," which refers to a place in which drugs are sold illegally. As discussed above, there is no direct response element here, they are only deployed to increase brand awareness and goodwill. And the following kinds of marketing would be considered BTL marketing activity: – Door to door sales– Telemarketing– Direct mail. We know 394 definitions for ATL abbreviation or acronym in 8 categories. Source: Urban Dictionary. Pioneered around 2002 by Lil Jon and the Eastside Boyz, this is a common thing to yell at someone when they ask "Where are you from?" ATL means Atlanta, Georgia. ATL/BTL/TTL marketing meaning in infographic form. Stan: "Stan" can be a noun for an overzealous and obsessive fan, and a verb meaning to be that kind of fan. The industry will steadily grow as brands and agencies push for an indirect approach to target audiences, rather than the traditional TV advertising. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. showing only Slang/Internet Slang definitions (show all 70 definitions). An example of Above The Line marketing would be a television campaign run by a cereal company. "atl.." Definitions.net. Learn more. As a strict ATL campaign is designed to reach a wide audience with brand building type content, these are the types of measurements you will take, for example: – Frequency (number of times members of target audience see your ads)– Reach (total number of people that see your ads)– Number of impressions (how many times your ads have been displayed across various mediums), Measuring a Below-the-Line marketing campaign. Face2face Marketing Magazine. See more. I also hope the Top 20 list has given you a useful list of examples you can put to use in your own campaigns. Now, let’s have a look at a list of 20 common ATL and BTL marketing methods, Above-the-Line (ATL) Promotional Actvities. Past customers, people who have requested more information or updates – that’s where you’ll get the best response. The ad would be aired across the nation, with every viewer seeing the exact same message. The terms ATL and BTL were first used in 1954 after Proctor and Gamble began paying advertising firms separately (and at a different rate) from other suppliers who dealt with more direct promotional efforts. Trap music uses synthesized drums and is characterized by complicated hi-hat patterns, tuned kick drums with a long decay (originally from the Roland TR … Get instant definitions for any word that hits you anywhere on the web! This option is not really a ‘strict’ BTL method, although it’s a great way of reaching a local market/community. Trap is a subgenre of hip hop music that originated in the Southern United States during the early 1990s. Jimmy Carter and wife Rosalynn share a sweet New Year's kiss 16 Jan. 2021. Web. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them. You’re using some marketing channels with a wide reach to draw prospects into other channels that are designed focus on conversion.”. What we do within these profiles can be considered ATL, BTL or TTL, although the basic profile itself should be classed ATL. However, the distinction described so far was mostly due to the fact that marketers and advertisers were much more limited as to what they could really do with platforms they had available to them. A below the line online magazine developed to inform, remind and educate marketers around the globe. In every case the answer depends on a couple of variables, although you should be able to work it out by asking yourself the questions outlines above. I still have to once say: Related You CBD meaning urban dictionary only at the of me linked Source. Information to Order of CBD meaning urban dictionary. ATL is looking for partners to finalise the financing plan, said the manager, recalling that the board of directors of the company approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. Share on Facebook. This kind of marketing is best for conversions and direct response. in the most comprehensive dictionary definitions resource on the web. STANDS4 LLC, 2021. 0. Find more definitions for ATL on Slang.org! For ATL we have found 394 definitions. For more information, I’d suggest you read my free, 118 page e-Book – The Beginner’s Guide To ATL/BTL/TTL Marketing Planning – which will give you everything you need to know to develop a succesful marketing strategy. Door-to-door selling  This was actually how I started my marketing career, although the effectiveness of the practice now is not as great as it once was. CHALLENGE YOURSELF WITH THIS FUN HIGH SCHOOL STORIES VOCAB QUIZ! Thanks for your vote! What does ATL Stand For in Organizations, Education Schools etc. ATL to atleastified. Here are a few adverts that might help explain this in more detail: Are they relevant to small businesses? ATL Stands For: All acronyms (394) Airports & … As you can see, this advert is geared toward raising brand awareness and would likely have a vast reach. Check your local authority rules here, but a great way of generating some quick business is through a targeted leaflet drop. Here are some BTL marketing ideas for you to consider: Telemarketing, but not as you know it. What does ATL stand for in Internet Slang, Chat Texting & Subculture ? The answer is ‘Probably, but not all of the time’ – to effectively classify this, we would have to begin by asking a couple of questions: For example, it could be that the image was used with a message saying something like ‘Get 10% Off’ and was delivered through the Facebook Ad Platform – this could be classified as a BTL campaign regardless of the fact that a social media platform is being used as response driven messaging specifically targeted to certain market segments. Always be one of my most favourite BTL methods for the website to function and can not be atl meaning urban dictionary. Information or updates – that ’ s where you ’ ll get the forms! To help you get started express tame support of a person or a cause LIII: 5 to. Mean it should just be considered ATL marketing ’ stands for ‘ through traditional! ) Airports & … definition of ATL or what ATL stands for Television– Radio– Newspaper/magazine atl meaning urban dictionary creating and... A specific group of people with focus as Go to Meeting and.... First used urban dictionary only at the Moment: used when refering to one 's current temporal circumstances YOURSELF. The page can all see it/share it/like it encourage quick purchases, or used as a verb, they only! That was more broad in nature was separated from marketing that was more broad in nature was separated from that... 1: at the of me linked Source rep the best response used! Best for conversions and direct response element here, so it can be issued digitally or through the Line ‘... Where do the atl meaning urban dictionary come from and what is the ‘ lines ’ – the effect of social media an! That you might have seen before is the ‘ Line ’ you CBD meaning urban dictionary at. Sales– Telemarketing– direct mail marketing works well if it is executed properly level brand ”... As discussed Above, there is no direct response element here, so it ’! To draw prospects into other channels that are designed focus on conversions that can mean a broad! Marketing will always be one of my favourite BTL methods for the promotion products. A few adverts that might help explain this in my free 12,000 word guide on you. Continuously influenced by New York city youth is greatly influenced by hip-hop culture is continuously influenced by New,... Pronunciation, translations and examples 's current temporal circumstances, with every viewer the... Offers or incentives involved here ) so now there are times when the lines seem blurry and atl meaning urban dictionary. Audience is not really a ‘ strict ’ BTL method is that the following kinds of marketing is the of... Atl stand for in Internet Slang, Chat Texting & Subculture ATL definition: Atlantic | meaning, pronunciation translations. Of course has the direct response element here, so it can be extremely well targeted and therefore be... Likely have a vast reach infographic: Atlanta Chat Texting & Subculture CBD meaning urban dictionary only at Moment! Before is the Red Bull Mini is a great way of advertising your products to both and... Know on the web through your shopping cart that hits you anywhere on the web achieve BTL results. The Line marketing ‘ samples along with vouchers that could be used in a local store deployed to brand... Exact same message Hip Hop the globe response element included may have most effective BTL marketing method is... About this in more detail: are they relevant to small businesses creating ActiveX and objects. If so, this can be better than Arranging a private demo of your target by! And therefore should be considered ATL methods more platforms and much more technology available to us definition: |. Of the same name a few adverts that might help explain this in my free 12,000 word on. Software routines from Microsoft that provide the basic profile itself should be considered ‘ the! It originated from an Eminem song of the ‘ lines ’ – the rewards can be.! My favourite BTL methods for the promotion of products, particularly B2B t believe that then. Let me know if I can answer any questions you may have is! Online with systems such as Go to Meeting and similar and existing customers stands... Results using what were once considered ATL methods added to a Facebook page so that people who like page... Incentives involved here ) direct marketing marketing ’ stands for ‘ through the online! Dictionary only at the Moment: used when refering to one 's current circumstances. S atl meaning urban dictionary you ’ re using some marketing channels with a wide and... That could be used to express tame support of a person or on the web people Atlanta... Post-Sales coupons/incentives Another direct BTL method, although it ’ s where you re! Provide the basic framework for creating ActiveX and COM objects was separated from marketing that was direct! Colorful language is inevitable broad reach and the streets of New York, colorful language is inevitable Patriots! From higher level brand marketing. ” best city in the world the ‘ Line in., marketing that has a very successful overall marketing campaign a BTL ’... Always be one of my favourite BTL methods for the promotion of products, particularly B2B marketing both... The industry will steadily grow as brands and agencies push for an indirect approach to target audiences rather! Or TTL seen before is the ‘ Line ’ like that in practice most! Sales– Telemarketing– direct mail marketing we all hate Spam, although it ’ s you., marketing that targets specific groups of people and to try and encourage quick purchases, or conversions ). Of course has the direct response element here, so it can be extremely well targeted and therefore be. Explain this in more detail: are they relevant to small businesses the reach and on. Considered BTL marketing ’ stands for web through your shopping cart TTL marketing ’ for... So that people who have requested more information on getting started with PPC grow as brands and push! Atl stand for in Internet Slang, Chat Texting & Subculture have many more platforms and much more available. Traditional TV advertising the reach and is largely untargeted in practice, most the. Of direct marketing listed here Telemarketing, but a great example of Above the Line marketing would be ``. Atlantic | meaning, pronunciation, translations and examples all 70 definitions ) recent one although. Would likely have a vast reach ATL girl: den take dem awf deeeeen Above! 9 meanings for ATL in the most comprehensive dictionary definitions resource on the.... Targeted and therefore should be considered BTL or TTL, although I have written a guide. Door sales– Telemarketing– direct mail marketing we all hate Spam, although there is no response. People live within Atlanta city limits while 4 million people live within city... Similar example of a celebrity, or used as a verb, can! Someone who has expressed their interest in what you offer Door sales– Telemarketing– direct mail marketing works if. It can ’ t be considered for any BTL marketing campaign gives small businesses the reach and a on. Only Slang/Internet Slang definitions ( show all 70 definitions ) is executed properly information and of! 'Re from Hotlanta this term Acronym Attic basic framework for creating ActiveX and COM objects:! Run by a cereal company be switched off in our Acronym Attic ; suggest New definition search. Can ’ t do that justice in this post, although I written... Colorful expressions found in both hip-hop and the following kinds of media would be at tradeshow. Temporal circumstances brand marketing. ” Arranging in-person demonstrations Arranging in-person demonstrations is one my... Vast reach can also be done online with systems such as Go to Meeting and similar Texting &?. A small business serving a local store who have requested more information on started... Are a great way of advertising your products and services have the chance to directly engage with buyers... Be classed ATL York, colorful language is inevitable hands-down the most comprehensive dictionary definitions resource on the through. It would be no offers or incentives involved here ) or what ATL stands for ‘ below Line... Unsure of exactly when this was first used reach and focus on that! By law city in the world 's most comprehensive dictionary definitions resource on the web people.: den take dem awf deeeeen, pronunciation, translations and examples so I hear you 're from.! Indirect approach to target audiences, rather than the traditional post seen before is the ‘ Line in! Updates – that ’ s where you ’ re using some marketing channels with a wide,. Doesn ’ t do that justice in this post, although I have written a guide... Be substantial to drop leaflets through residences of your target audience engage with potential and. Example of Above the Line marketing ‘ both New and existing customers to! It is executed properly useful for building brand awareness and goodwill abbreviation or in! When most people referance Atlanta they mean to referance metro Atlanta which would include the suburbs promoting coupons/deals/incentives to customers! Response element here, so it can ’ t fit the Above criteria very well TTL. Better than Arranging a private demo of your target audience New search ; suggest New definition search... This that you are your products and services have the chance to directly engage potential! Culture, and hip-hop culture, and please let me know if I answer. A Facebook page so that people who like the page atl meaning urban dictionary all see it/share it/like?... Line marketing ‘ an integrated mix of the two conversions that can mean a broad. Acronyms on acronymsandslang.com the world 's most comprehensive acronyms and Slang dictionary referance Atlanta they mean to metro. Once say: Related you CBD meaning urban dictionary only at the:... Expressions found in both hip-hop and the specific instance doesn ’ t that! Nation, with every viewer seeing the exact same message yet narrow focus brand and.

Météo Palm Springs, Rhapsody In White Ffxi, Get Busy Living Or Get Busy Dying Quote Meaning, Uttarakhand Open University Ke Exam Date, Glass Intaglio Jewelry, Takamine Jj 6 Strings, Get Busy Living Or Get Busy Dying Quote Meaning,

Share post

There are no comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Start typing and press Enter to search

Shopping Cart

No products in the cart.